To invent something that has never existed before is my greatest passion. Being told “No” or “that can’t be done” is the fuel that motivates me.
If you had told me I would end up owning a lighting manufacturing company when I was pursuing my degree in Architectural Engineering and later went on to get an MBA, I never would have believed you. However, there is this wonderful symbiotic relationship between my formal education, past accomplishments and my interests that goes hand-in-hand in the lighting industry.
Welding, sculpting, wood working, and of course inventing new luminaires, I can usually be found in the shop into the wee hours of the morning. No, I don’t sleep a lot, but with so many things to learn, improve, and accomplish, sleep is a currency I can live without to feed my curiosity.
I continually get to create something new and exciting while using cutting edge (and rapidly improving) technology… Who wouldn’t sign up for that?
Food & Fitness!
I am obsessed about fitness and food. I work out to eat and eat to work out. After discovering pole fitness as an alternate way to stay fit, I was addicted. I took classes and ultimately became a pole instructor. In fact, when I am on the road visiting my customers, it’s not unheard of that I will take a fitness class of some sort, usually yoga, pilates or pole, while in your city. It just one of many things I love. I also, enjoy preparing my own dishes at home and trying new restaurants when on the road. I will usually seek out the #1 Yelp rated restaurant in your area.
I adore my little family, including the four-legged furry family members who come to the office with me every day. I am the mother of the President Elect of LUX dynamics, Keoni McCarty, a joyful handful to say the least. She is the pride of my life’s accomplishments. I am also honored to being able to help support my husband in this amazing venture, LUX dynamics, he has created from the ground up with his own two hands.
A book to the mind is as a gym to the body…
Whether it is a science fiction novel about time machines or a national geographic issue about volcanoes and earthquakes, I love to read! Unlike many of my friends and their video game addictions, books are my weak point. I find myself getting lost in the text, visualizing myself in the story, and finding a personal connection to the characters. To me, books are real-life dreams.
It is difficult to pull me away from a book, although, I love spending time with my dad at the LUX factory. I enjoy the hands-on experience with different tools and machines, organizing drill-bits, taps, end mills, and learning the business.
I have big plans to have a business of my own someday. I have been working on the business plan to manufacture fairy wands filled with refillable fairydust packets of varying potions. With this, if you’re in a mood to cast a spell to turn a frog into a prince or to have the ability to fly, you can go to the supermarket and buy that potion. My revenue from the initial sale of the wand is minimal, but I don’t care because I’ll make millions from the one-time use potion packs.
My company will be called LUXstar.
Wake up little spider, wake up.
No, you’re not dead… yet… Just paralyzed… temporarily.
You’re an amazing creature, Spider-man. You and I are not so different… well… to each his own. I chose my path, you chose the path of the hero and they found you amusing for a while, the people of this city. But the one thing they love more than a hero is to see a hero fail, fall, die trying. In spite of everything you’ve done for them, eventually they will hate you.
Here’s the real truth. There are eight million people in this city and those teeming masses exist for the sole purpose of lifting the few exceptional people onto their shoulders. You and me, we’re exceptional.
I could squash you like a bug right now, but I’m offering you a choice: join me. Imagine what we could accomplish together! What we could create! Or, we could destroy. Cause the death of countless innocents in selfish battle again and again and again until we’re both dead? Is that what you want?
Think about it, hero…
The fallen leaves tell a story.
The great Elden Ring was shattered.
In our home, across the fog, the Lands Between.
Now, Queen Marika the Eternal is nowhere to be found,
and in the Night of the Black Knives, Godwyn the Golden was the first to perish.
Soon, Marika’s offspring, demigods all, claimed the shards of the Elden Ring.
The mad taint of their newfound strength triggered the Shattering.
A war from which no lord arose.
A war leading to abandonment by the Greater Will.
Arise now, ye Tarnished.
Ye dead, who yet live.
The call of long-lost grace speaks to us all.
Hoarah Loux, chieftan of the badlands.
The ever-brilliant Goldmask.
Fia, the Deathbed Companion.
The loathsome Dung Eater.
And Sir Gideon Ofnir, the All-knowing.
And one other. Whom grace would again bless.
A Tarnished of no renown.
Cross the fog, to the Lands Between.
To stand before the Elden Ring.
And become the Elden Lord.
The world is my playground.
Give me a mountain, and I’ll climb it. Give me a board, and I’ll ride it. Give me a bike, and I’ll learn how to do a wheelie. Anything “outdoor adventure” related is enough to get my attention.
With all the exposure to outdoor sports one could ask for growing up, I learned to love challenges. Doing a wheelie was my latest accomplishment. While going to school for my BS in Mechanical Engineering at the University of Nevada, Reno, I finally figured out the physics needed to accomplish this much craved (silly to some) task. Silly to most, but I’ll never forget my first wheelie.
Post-graduation, I went to work at LUX dynamics and rapidly moved up to Design/Innovation Lead. I will never lose my passion for the outdoors, but it seems that lighting has found an equal place in my heart.
Embracing this life one day at a time.
Give me an experience or a memory to make. Keep it simple or make it vast. Whether it is a walk through the forest, on a beach, or feeling the electricity of a crowd at a festival, I enjoy sharing my compassion and building a life full of love and happiness.
While I may always be looking forward to and wondering what’s next, LUX gives me a home to build a career and ponder the many mysteries of the lighting world.
Work hard and play hard!
Great lighting makes the world a better place, and I have dedicated most of my career to connecting designers with the best products to help them realize their true design intent. I am looking forward to continuing this important mission with LUX dynamics and our industry leading products.
When I’m not out on the road meeting with clients and our agents, there is a very good chance that you will find me on the road cycling to burn the fuel that comes with my passion for great food and wine. I also love to get up in the mountains to ski, hike, or just simply take in the beauty of the outdoors.
I am a big believer in being part of a great team, and I’m not just talking about my passion for Liverpool, which is my favorite English Premier League team. I am thrilled to be part of an amazing team at LUX, where everyone is passionate not only about our success, but also about the success of our agents and customers.
Love the process!
After realizing Major League Baseball had no use for an extremely below-average player, I figured college would be the best route for me. I’ve been in the lighting Industry for thirteen years, with the last three spent as a regional luminaire sales manager.
When I’m not selling lights, you can find me at wrestling tournaments, dance competitions, or baseball games with my three kids. In our free time, my wife and I go to concerts, run in Tough Mudders, get a good workout in, and most importantly, have fun. I love movies, most types of music, and I’ve been known to throw down on a video game every now and then. I enjoy working hard but never take myself too seriously. I am thrilled to help promote LUX dynamics’ products, values, and core beliefs.
I am a true believer in the fact that you have to do all of the little things right daily before you can get to the big things, and LUX dynamics lives by this principle!
Family and fun!
I have been in the industry for over a decade and have been blessed enough to work with some of the lighting industry’s top brands.
When I am not on the road, I am an avid mountain biker who loves getting outdoors and traveling with my family. Surfing, diving, fishing, cooking, it doesn’t matter what it is, if there’s an adventure, I’m there, as long as there’s no sharks! My happy place is where we are getting to create memories together.
I believe that showing up is not only my greatest strength, but one of the most important keys to living life to the fullest. I am thrilled to be a part of the adventures ahead with my LUX family.
Coffee and Sculpt!
When I’m not running around with a coffee in my hand keeping everything organized, you can find me in the studio taking or teaching a Sculpt class.
I have always had a knack for organization and efficiency. My B.A. in Communication from the University of Nevada Reno combined with the beginning of my career being built in real estate, I have been lucky enough to find a niche that allows me to utilize all of my strengths.
Hiking & Nature
I absolutely love hiking and nature. I have even taken a trip to Oregon to hike there. I just find it so peaceful to hike and view the nature around you. It allows me to unwind from my busy life and forget everything for the moment to enjoy the beauty around me.
I hope to hike in different environments soon.
Video Games & Education
Video games are awesome! There is not much better than sitting at home playing games with friends. It helps me interact with my friends while challenging me as well. My favorite video game is Tom Clancy’s Ghost Recon.
I am currently studying at the University of Nevada, Reno. I plan on graduating with a double major in Accounting and Finance.
If I had to make a life goal, it would be to survive.
Family & Sports
My family is my everything. I value my family to the max and spend a lot of time with them. Watching sports, eating dinner, or even hanging out with them in the living room always makes my day. I always greatly appreciate the friends I have that are as close as family.
I also love animals. They are so cute to me. It is as they are an immediate stress reliever. Seeing cute picture of a cat or dog also makes my day.
I love what I do here at LUX dynamics. For the most part, I am in charge of building crates. Ever since I was young, I loved to build things, so this job is right down my alley.
Outside of work, I enjoy working on cars or fixing up my house. What can I say? I am a fixer!
I like to surround my self around kind, warm hearted people. Enjoying the little moments of life is something I cherish. I’m often seen with a smile on my face, because to me I believe in creating your own happiness. I know for a fact “All our dreams can come true, if we have the courage to pursue them” – Walt Disney
Yip bark bark ruff bark! Awoo woo woo bark ruff ruff, grr bark bark awoowoowoo.
What Athena said.